Home » About NMAM » NMAM Long-Range Plan 2010-2012
NMAM Long Range Plan
Goals and Objectives, 2010-2012
Committee:
Caroline Brooks, Membership Officer
Linda Deck, Treasurer
Lisa Pugh, Southwest Regional Representative
Laurie Rufe, President
Introduction:
- The committee sought to produce clear goals with manageable objectives that could be accomplished within a one to two-year timeframe. The expectation is that the board will review and alter the plan as needed every year in order to set in motion the next year’s goals.
- Since the mission statement drives the organization and its goals, the committee evaluated the current statement. It was felt that the statement was too long and therefore the committee developed a new, more concise statement with feedback from the board. A vision statement was also developed and accepted.
Revised mission statement:
The New Mexico Association of Museums provides statewide support to New Mexico’s museums, museum professionals, and associated groups through professional development, advocacy, communication, and collaboration.
New Vision statement:
The New Mexico Association of Museums will be the leading voice for the promotion of advocacy, best practices, and excellence in New Mexico’s museums.
Goals:
Goal 1: Enhance Identity, Exposure, and Communications
Goal 2: Expand Professional Development and Collaboration Opportunities
Goal 3: Expand Advocacy Efforts
Goal 4: Increase Membership and Member Benefits
Goal 5: Explore “Best in Class” State Museum Associations
Goals and Objectives
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Goal 1: Enhance Identity, Exposure, and Communications |
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Objectives |
Resources and/or Associated Costs |
Time Frame |
Accountability (Who) |
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1.1 Evaluate NMAM’s means of communication and determine how we can most effectively reach our audiences |
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1.1.1 Evaluate newsletter content. |
$0 |
Completed March 2010 |
President, Newsletter Editor, Membership Officer |
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1.1.2 Determine feasibility of e-news and website storage. |
~$250 |
Met and decided to continue pdf format with archive on website. Completed November 2011. |
President, Website Manager, Newsletter Editor, Membership Officer |
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1.1.3 Develop communications schedule for membership mailings, ballots, annual conference mailings, newsletters, etc. and add to Operations Manual |
$0 |
Winter 2011/2012 |
President with board input as needed |
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1.2 Ensure collateral materials are up-to-date and effective |
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1.2.1 Design/redesign brochure, letterhead, member cards, and any further NMAM materials to be consistent with look of website. |
Brochure: 5,000 for $500 Other printing minimal cost |
Winter 2011/2012 |
Appointed Designer with Board input |
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1.3 Disseminate NMAM information to relevant organizations (TAM, MAA, MPMA, WMA, AAM, etc.). |
$0 |
Launch with enews in January 2011 |
President |
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Goal 2: Expand Professional Development and Collaboration Opportunities |
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Objectives |
Resources and/or Associated Costs |
Time Frame |
Accountability (Who) |
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2.1 Evaluate professional development opportunities for members |
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2.1.1 Explore possibility of spring/summer regional workshop(s) at minimal cost to membership (not to conflict with annual meeting). |
$ |
Ongoing |
NMAM President and/or Vice President, Regional Reps, NMAM Board |
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2.1.2 Provide information to membership about non-NMAM sponsored opportunities through list-serve and newsletter. |
$0 |
Ongoing |
Regional Reps, Website manager, Newsletter Editor |
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2.2 Strengthen ties between surrounding state and regional organizations (i.e. Texas, Arizona, Colorado, WMA) |
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2.2.1 Solicit comped institutional memberships for NMAM |
$ |
Ongoing |
President, NMAM Board |
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2.2.2 Investigate low cost ways to connect with identified organizations (i.e. blogs, twitter, etc) and utilize to invite their membership to participate in NMAM workshops and annual conference |
$0 |
Ongoing |
NMAM Board |
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2.3 Encourage Collaboration between representatives of member institutions |
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2.3.1 Encourage more consistent use of list-serve to share information, advertise events, etc.
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$0 |
Ongoing |
NMAM Board; NMAM membership, and regional reps. |
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Goal 3: Expand Advocacy Efforts |
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Objectives |
Resources and/or Associated Costs |
Time Frame |
Accountability (Who) |
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3.1 Reach major decision makers. |
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3.1.1 Target Governor, State legislators, US Congressmen, AAM, and MPMA. |
Minimal cost |
Ongoing |
NMAM President, NMAM Newsletter Editor, MPMA Representative, Regional Representatives |
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3.1.2 Encourage member museums to provide information to MPMA representative for inclusion in MPMA newsletter to showcase New Mexico’s museums. |
$0 |
Ongoing |
MPMA Rep, Newsletter Editor, Regional Representatives |
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3.1.3 Utilize inexpensive avenues to reach decision makers including press releases, newsletter, and participation in Culture Day. |
$0 |
Ongoing |
NMAM President |
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3.2 Work with National Association of State Museum Associations (NASMA) and the Federal-State Partnerships for Museums Coalition (NASMA, MPMA, AAM, IMLS, AASLH) to help build a strong national advocacy network to secure Federal Formula Block Grants for the states. |
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3.2.1 Work with NASMA to help build strong advocacy network. |
Minimal cost |
2010-2012 |
NMAM President direct liaison; NMAM Board |
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3.3 Offer advocacy training to NMAM’s membership |
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3.3.1 Promote AAM’s Museum Advocacy Day to membership in newsletter, and on website and list-serve |
$0 |
January |
Newsletter Editor, President |
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3.3.2 Offer workshops and/or sessions at Annual Conference in advocacy training |
Minimal Cost |
2011-2012 |
Annual Conference Committee |
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Goal 4: Increase Membership and Member Benefits |
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Objectives |
Resources and/or Associated Costs |
Time Frame |
Accountability (Who) |
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4.1 Further expand diversity of membership by identifying and encouraging museum-related businesses and individuals in academic programs to join.
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Minimal Cost |
Ongoing |
Membership Officer and Regional Reps |
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4.1.1 Market scholarship program for annual conference to current students and recent graduates. |
Minimal Cost |
Summer/Fall |
Membership Officer, 1st Vice President, and Regional Representatives |
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4.1.2 Develop annual mail campaign to target potential business members. |
Minimal Cost |
First mailing completed in Fall 2011 |
Membership Officer |
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4.2 Identify and expand benefits for members |
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4.2.1 Gather examples (Goal 5) and put into practice effective ways to recognize member institutions and businesses. |
$0 |
2011-2012 |
President, Membership Officer, & Board |
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4.2.2 Survey membership on further ways to enhance member opportunities (i.e. spring workshops). |
TBD, depending on means |
Completed Summer 2010 |
President, Membership Officer, Regional Reps |
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4.2.3 Solicit institutions and businesses for discounts on admission and services for NMAM Members |
$0 |
Ongoing |
Membership Officer, Regional Reps |
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Outcome Measurements: |
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Goal 5: Explore “Best in Class” State Museum Associations |
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Objectives |
Resources and/or Associated Costs |
Time Frame |
Accountability (Who) |
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5.1 To discover what defines a “best in class” state museum association and the resources/ personnel it takes to achieve/ sustain this status |
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5.1.1 Identify factors that define “best in class” (e.g. based on annual operating budget, services provided, number of members); identify NMAM board members volunteering for this project |
$0 |
Completed in Spring 2011 |
All attending NMAM governing board/ regional representatives |
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5.1.2 Identify
“best in class” state museum associations |
$0 |
Completed in 2010-2011
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NMAM Board Members |
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5.1.3 Contact
and research those associations identified
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$0 |
Completed in 2010-2011
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NMAM Board |
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5.1.4 Compile information into a report and present to NMAM governing board for further action |
$0 |
Completed in 2011. Further evaluation and revisiting of topic may be necessary |
NMAM Board |